localization – DeafCat Studios

We are Localizing the Visions of the Future!

DeafCat Studios — Wed, 16 Mar 2022 10:23:39 +0000

Big changes are happening in the Arab region. Localizing the visions of the next decades is key for Arabs to be able to hop on the bandwagon of change. The UAE is leading the race to own the future. Whether it’s vision 2030 or vision 2050, there’s no doubt that it’s a new dawn for Arab leaders. There’s a complete reshuffling of priorities and a quick acceleration to modernize and innovate. The reluctance of opening up to the world has now been replaced by an eagerness to be the first to leap heads on into the future. A flourishing economy is a magnet to businesses and investments from all over the world. But for businesses to succeed in the Emirates’ vision, they need to Arabize and futurize. Localizing visions of the future starts by localizing ideas. And that is what we do.

Why Localizing the Metaverse is Critical?

DeafCat Studios — Tue, 22 Feb 2022 11:49:33 +0000

We are living in exciting times. We are on the verge of a new technological revolution that is the way we experience the world and how we interact with each other. Do you remember when the internet became mainstream how it changed the planet on all fronts? Well the metaverse and the web 3.0 are expected to be another big leap for mankind. Is anyone thinking of localizing the metaverse? The line between reality and virtuality is being blurred and the concept of space as we know it has become multi-dimensional.

Today for generation z and generation alpha, their virtual spaces and avatars are as real as real life itself. For them, there’s not much difference between attending a concert on Fortnite or attending it in a physical stadium. More so, the pandemic has accelerated the adoption of the metaverse at all levels and at an unprecedented speed.

But in this massively scaled network that is made up of billions of users interacting at all fronts, communication becomes of critical importance and localization would be key.

From entertainment to edutainment, gaming to conferencing, leather wallets to digital wallets, technology has not only advanced us a civilization but it has also bridged the gap between reality and virtuality. Localizing the metaverse starts by localizing ideas. And that is what we do.

In our latest podcast below we take a look at the future, and how the metaverse and the web 3.0 are set to change the way we experience life and connect with each other. For the millennials it would be a difficult transition into this new virtual world but for the younger generations, they were born into it. Also we look at localization as an important and critical role in making the metaverse a friendlier place to navigate. We invite to listen to our podcast on Spotify or watch it on Youtube.

How Big is the Arab Appetite for Digital Content?

DeafCat Studios — Wed, 05 Jan 2022 12:46:43 +0000

According to a study conducted by PWC, digital spending will account for the majority of revenue of the media and entertainment industry. The global digital spending will reach 50% of total revenue by the year 2024,. In the MENA region, digital spending will reach 45%. These numbers are huge, which is a strong indication that Arabs are consuming digital content exponentially.

Furthermore, the pandemic has accelerated the adoption of streamed video and audio content in the MENA region. It has also boosted the popularity of online gaming even further. Arabs are hungry for content and both global and local players in the digital media and entertainment sector are short of supply.

Also, the education sector has pivoted dramatically during the pandemic. Educational institutions were forced to quickly move into the online space and adapt their curriculums to online learning. This accelerated the edutainment sector especially for younger students that have trouble concentrating in a home schooling environment.

The need for Arabic digital content is growing, yet the supply is still much lower than the demand. Consequently the entry point to the MENA market for international content producers is through localization. Listen to our podcast below to learn more about the state of digital content and the opportunities of growth in the Arab world.

How can a Health-Tech Product Appeal to an Arab Audience?

DeafCat Studios — Wed, 05 Jan 2022 07:26:41 +0000

Healthcare has changed tremendously in recent years. The industry shifted from a provider centric business model to a patient first model. And this shift came with amazing technologies that allowed patients to be more informed and in control of their health. And with a growing health-tech marketplace, finding a spot inside the patient’s mobile phone has become a challenge to healthcare providers in the MENA region.

But how can a health-tech product appeal to an Arab audience?

Well, the doctor patient relationship for Arabs is very personal, as doctors are seen as part of the family. So by developing health-tech products that are personalized and that speak the patient’s language, healthcare providers are able to attract and convert an Arab target audience.

Localizing healthcare starts by localizing ideas. And that is what we do.