How can a crypto currency or a marketplace establish trust with the Arab consumer?

DeafCat Studios — Thu, 23 Dec 2021 08:15:05 +0000

Crypto is the future of currency. It is not far-fetched that the next generation will ditch plastic money and move completely to digital wallets making paper money a thing of the past. But with everything related to money, the trust factor becomes a main concern.

So how can a crypto currency or a marketplace establish trust with the Arab consumer?

Well, transparency is key but more importantly you need trustworthy communication. All that crypto jargon has to resonate with the target audience; it has to speak their language.

In the Arab world, when giving your word is more important than any contact, then the choice of words becomes absolutely crucial to building trust.

So if you are a crypto brand wanting to attract an Arab target audience, then localizing the crypto’s philosophy, its use, the marketplace, the information resources as well as producing original localized content are key ingredients, essential for success.

Localizing crypto starts by localizing ideas and that is what we do.

The post How can a crypto currency or a marketplace establish trust with the Arab consumer? appeared first on DeafCat Studios.

All you Need to Know about Arabic Subtitling

Deafcat Studios — Mon, 30 Mar 2015 06:44:57 +0000

For the last couple of weeks we’ve been busy in the studio with re-organizing our Arabic subtitling department in order to deal more efficiently with high volume Arabic subtitling projects. Our main objective was to be able to streamline our process while complying with our clients’ requirements and without compromising quality.

We are proud to have clients from all over the world who work with us. However, having many clients means that we needed to cater to different requirements and hence our subtitling set-up had to be both reliable and flexible.

As a result, my team and I decided to invest in two different systems; Mac and Windows. I’m not gonna get into the spec details of each but let’s just say that both systems are equally powerful. And since both operating systems are completely different, we had to have two different subtitling set-ups using a couple of different software.

After weeks of research and countless demo trials we opted for the below set-ups which I recommended to anybody who is looking to work with Arabic subtitling projects.

Below is the best Windows based Arabic subtitling set-up you can have:

– EZ Titles is a great tool that generate multiple subtitling file formats. We opted for SubRip (.srt) since it is the most common.

– Avid Media Composer to be able to burn and export the final subtitled movie in a variety of formats especially for TV broadcasting. We usually export our movies compressed as Quicktime using the MPEG-2 50 mbit codec which is a TV PAL standard.

– EZ Titles Plugin for Avid Media Composer has an extended support for Arabic script and is very easy to use.

Now for the Mac set-up we opted for the below:

– Annotation Edit is a versatile subtitling tool that is very easy to use. We gave it a test run and thought it was quite powerful.

– Final Cut Pro X is also very user friendly and is packed with all the codecs needed to export movies for broadcasting. We usually compress our movies as QuickTime and use the MPEG IMX 50 codec for TV PAL.

It took us a while to decide on our Arabic subtitling set-ups but we are confident that we made the best choices.

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How can a crypto currency or a marketplace establish trust with the Arab consumer?

All you Need to Know about Arabic Subtitling